For Tour Operators

The engagement layer that turns awesome trips into repeat bookings.

As travellers engage, Roamr discovers more about who they are and what they enjoy doing most during their trip. That data drives post-trip sales that feel personal, not promotional.

How it works
Our Mission

Get more people away from the desk, off the sofa, and into the parts of the world they keep saying they'll visit "one day."

Four streams, one dataset

A SaaS baseline, a UGC layer, partner brand revenue, and a success-fee upside.

Each stream reinforces the next. The Insights API embeds in your CRM and becomes hard to remove; the share function feeds the UGC marketplace; sponsored challenges open a partner channel; lead-gen pays only on conversion.

Primary

Roamr Insights

Behavioural dashboard plus an Insight API that pushes traveller personas (Foodie, Historian, Luxury Seeker…) and intent signals straight into your CRM. Tagged per traveller, per trip, with confidence scores.

Monthly SaaS, tiered by traveller volume · API banded
Bolt-on

Roamr Marketing

Unlocks branded share cards (Stories, TikTok) and a rights-cleared UGC marketplace pre-consented at sign-up. Searchable by destination, challenge type, and persona. Campaign-ready content at zero production cost.

Per-tour or monthly subscription
Partner channel

Sponsored Challenges

Tourism boards, local producers, airlines and hotel partners pay you to place a challenge inside the traveller's trip. QR-verified at the venue — a tracked physical visit, not an ad impression. You sell, we activate.

Per-activation platform fee · benchmarked against $30k–$50k Strava floor
Performance

Lead Generation

Persona tags fuel your post-trip campaigns. When the campaign converts — repeat booking, upsell, add-on — we earn a success fee. No measurable outcome, no fee. Aligned incentives by design.

% of conversion value · or flat fee per qualified lead
How it works

Travellers open a white-labelled app.

Powered by Roamr, travellers can access their itinerary as well as tools to engage them in their trip.

01 — RECEIVE

Traveller opens their trip

Personalised Roamr itinerary at arrival in each destination — in your branded app or via SMS/web link.

02 — EXPLORE

Completes challenges

Curated, location-based prompts: taste a regional wine, find a hidden street, photograph a landmark from a secret angle.

03 — VERIFY

Submits proof

Photo-AI for the everyday challenges. QR codes for formal partner venues — a tracked physical visit on every scan.

04 — SHARE

Generate shareable content

Auto-built Story or TikTok clip with your branding. Travellers share to their channels; you get the organic reach.

05 — EARN

Climbs the leaderboard

Badges, regional standings, and persona classification — social currency for the traveller, behavioural tags for you.

The traveller's view

What your travellers actually see.

A lightweight, beautifully designed layer on top of the trip they've already booked. No separate app store listing required — white-label inside your brand.

How travellers engage

Roam, Challenge, Earn.

From the moment they open the app to the moment they share their highlight reel, every step generates a data point — and keeps them coming back.

1

Roam

Travellers open the app and their personalised itinerary is already there — curated challenges built around the places they're visiting.

2

Challenge

Order the local dish. Find the hidden viewpoint. Snap a photo, log the moment, watch the points stack up. Every completion is a verified data event.

3

Earn

Points convert to money off their next trip or in-trip upgrades — a loyalty loop that brings them back to you, not a generic rewards scheme.

Roamr challenges screen showing completions and points
Loyalty that converts

Points that pull travellers back to you.

Points aren't a vanity score. They're real value your travellers can redeem at checkout — creating a direct commercial incentive to book their next trip through you, not a competitor.

  • Money off the next trip at checkout
  • In-trip upgrade experiences
  • Operator-controlled redemption rules
Organic reach

Your travellers become your marketing channel.

Every challenge completion generates a shareable moment — a branded Story, a TikTok clip, a feed post. Your travellers post; you get the organic reach. When another traveller books off the back of a post, the attribution is tracked.

  • Auto-generated branded share cards
  • Attributed bookings tracked back per post
  • UGC library available for your own marketing use
Roamr social screen with leaderboard and posts

See what Roamr could do for your trips.

Tell us about the itineraries you run and the travellers you run them for. We'll come back with what the Roamr layer would look like inside your business — and the commercial shape that fits.

Start a conversation